Parcus Gallery
Parcus Gallery works with artists whose practice demonstrates
artistic integrity, a distinctive visual or conceptual language, and the
capacity to engage meaningfully with an international audience.
We understand gallery representation as an ongoing professional
relationship — one that creates context around an artist’s work,
develops visibility, facilitates encounters with collectors and
audiences, and opens possibilities for exhibitions, publications and
projects across different countries and cultural environments.
Our approach is selective, international and deliberately different
from the conventional gallery model.
A Different
Approach to Gallery Representation
The traditional gallery system has played an essential role in the
development of the art market. It has built careers, supported artists
and created some of the most important cultural relationships of the
modern era.
At the same time, its economic structure inevitably creates
barriers.
When a gallery assumes the entire financial risk of representing,
promoting and exhibiting an artist, commercial predictability naturally
becomes an important part of the selection process. Galleries are
consequently able to represent only a limited number of artists, often
favouring established networks, proven markets and careers that have
already achieved significant recognition.
This creates a familiar paradox: artists frequently need recognition
to gain access to meaningful representation, while meaningful
representation can itself be instrumental in building that
recognition.
Parcus Gallery was founded with the conviction that serious
curatorial standards do not require us to reproduce every limitation of
this traditional structure.
We believe it is possible to preserve artistic discernment while
creating a more open, transparent and balanced framework for
professional collaboration.
This philosophy influences not only how we select artists, but also
how we approach participation, exhibitions, sales and commissions.
Art Comes First
Every relationship with Parcus Gallery begins with the work.
We consider the quality, coherence and individuality of an artist’s
practice, the strength of the body of work, its professional
presentation and its potential relationship with the Gallery’s programme
and international activities.
An artist’s career may already extend over decades or may still be
developing. Recognition and professional history are relevant, but they
are not our only measures of artistic significance.
We are interested in artists with something individual and meaningful
to contribute.
Financial participation never determines artistic acceptance.
No artist becomes part of Parcus Gallery simply by paying a fee.
Representation follows the Gallery’s consideration of the work and its
decision that there is sufficient artistic and professional affinity to
develop a relationship.
Representation as an
Active Relationship
For us, representation should create movement around an artist’s
work.
Depending on the individual collaboration and the Gallery’s
programme, this may include presentation through Parcus Gallery’s
platforms, communication with our international audience, editorial and
digital visibility, exhibitions, art fairs, institutional
collaborations, publications and other opportunities developed by the
Gallery.
Our activities extend beyond a single exhibition space and are
conceived internationally.
Since its foundation in Berlin in 2017, Parcus Gallery has developed
a programme connecting artists with audiences through exhibitions,
international art fairs, cultural partnerships and its own communication
platforms.
Today, this ecosystem includes the Gallery’s physical and
international projects, together with Parcus Magazine, Parcus TV and our
digital platforms.
Each serves the same essential purpose: to create context, visibility
and meaningful encounters between art and people.
A Shared-Participation Model
Parcus Gallery operates through a model in which artists participate
in the structure that supports their representation and its related
activities.
We consider transparency about this essential.
Rather than limiting representation exclusively to artists whose
established sales can finance the Gallery’s activities, we have chosen a
model in which the practical and economic basis of the relationship is
understood from the beginning.
Depending on the chosen form of representation or on a particular
project, artists therefore contribute financially towards the structure
and activities connected with their participation.
This contribution is not a payment for artistic approval, nor does it
purchase curatorial recognition.
It is participation in the practical structure that makes the
collaboration possible.
This approach gives the Gallery greater independence to consider
artists for the quality and relevance of their work rather than
exclusively for their immediate commercial predictability. At the same
time, it allows us to develop a broader programme of international
exhibitions, communication and professional opportunities.
The artist knows the conditions of participation in advance and
remains free to decide whether our model corresponds with their own
objectives.
A Different Approach to
Commission
The other side of this structure is equally important and represents
one of the most distinctive aspects of the Parcus Gallery model.
In the conventional commercial gallery system, commissions are
normally established in advance and often represent a substantial
percentage of every sale.
Parcus Gallery does not impose a predetermined Gallery commission on
the artist.
When a work is sold, the artist is free to decide what commission
they wish to allocate to Parcus Gallery. This decision may be made
individually after each sale, without any requirement to establish a
fixed percentage in advance.
The principle is intentionally simple:
The artist decides.
Different sales may arise under different circumstances. The
Gallery’s involvement may vary from one transaction to another, and the
professional relationship itself may develop considerably over time.
Rather than determining the value of that relationship through a
compulsory percentage established in advance, we leave the artist free
to decide what they consider appropriate.
This freedom is not an exceptional arrangement or a temporary
concession. It is an integral part of the Parcus Gallery model.
We believe it provides artists with a degree of economic autonomy
that remains unusual within the commercial gallery system and
establishes a relationship based on professional freedom, reciprocity
and trust.
Sharing Commitment and
Responsibility
Shared participation and freedom of commission are two parts of the
same philosophy.
The Gallery contributes its structure, experience, international
presence, communication channels, professional network, programme
development and ongoing work.
The artist contributes the work, the artistic practice and the agreed
participation associated with their chosen form of representation.
When a sale occurs, however, the Gallery does not automatically
impose a predetermined division of the proceeds. The artist retains the
freedom to determine the Gallery’s commission.
This creates a relationship that is neither the conventional
commission-based gallery model nor simply a fee-for-service
arrangement.
It is a professional partnership in which responsibilities are
understood, costs are transparent and meaningful economic autonomy
remains with the artist.
Openness, however, does not mean absence of selection.
Access and discernment are not opposites.
Our objective is not to represent as many artists as possible, but to
develop meaningful professional relationships within a structure capable
of supporting them.
International Opportunities
Parcus Gallery develops opportunities in different formats and
locations according to its international programme.
These may include Gallery exhibitions, international art fairs,
collaborative and institutional exhibitions, special projects,
publications, editorial features and digital presentation.
Specific exhibitions, fairs or external projects may involve
additional costs, particularly where third-party expenses such as
exhibition space, transportation, insurance, installation or external
services are involved.
Whenever this is the case, the applicable conditions are presented
separately and in advance.
Representation does not oblige an artist to participate in every
project proposed by the Gallery. Each artist remains free to determine
which opportunities correspond with their interests, career and
priorities.
We prefer a relationship based on informed choices and long-term
dialogue.
Representation Framework
Parcus Gallery offers different Membership Plans according to the
scope and duration of the relationship.
Each plan establishes the practical framework of representation,
including its duration, participation cost, services and
opportunities.
The conditions are presented clearly before any commitment is
made.
In particular circumstances — for example, when the nature of an
artist’s career, a specific project or an exceptional professional
situation calls for it — the Gallery may also structure an individual
form of collaboration.
What matters is that the relationship is clear, proportionate and
understood by both sides from the beginning.
Sales
Public prices are established transparently and should take into
consideration the artist’s existing market, career, objectives and the
positioning of the work.
When a sale is concluded, the artist is informed accordingly and
remains free to determine the commission they wish to allocate to Parcus
Gallery.
There is no compulsory predetermined Gallery commission.
This freedom is an integral part of our representation model.
Exhibitions and Projects
Throughout the year, Parcus Gallery develops and participates in
exhibitions and projects in different cities and countries.
Artists may be invited to participate according to the nature of each
project, available space, curatorial context and practical
conditions.
Where participation involves additional expenses or specific
conditions, these are communicated before any commitment is made.
The artist remains free to accept or decline each individual
opportunity.
A Relationship Built Over
Time
We do not consider representation a promise of immediate sales.
No serious gallery can guarantee how collectors, institutions or the
market will respond to an artist’s work.
What a gallery can do is create circumstances in which the work can
be seen, understood, communicated and encountered.
Recognition is often cumulative.
An exhibition becomes part of an artist’s professional history. A
publication creates another reference. An art fair introduces the work
to a new audience. Digital communication extends its reach. A collector
discovering an artist today may become a buyer much later.
Over time, these encounters contribute to the visibility, credibility
and context surrounding an artist’s career.
Our role is to participate actively in that process.
What We Look For
There is no formula for an artist who belongs at Parcus Gallery.
We value artistic quality, coherence, individuality and seriousness
of practice.
We are interested in work that possesses its own identity and in
artists who understand representation as a professional relationship
requiring communication and commitment from both sides.
Career history, exhibitions, collections, publications and other
professional achievements naturally contribute to our understanding of
an artist’s trajectory, but they are considered within the broader
context of the work itself.
An established artist and an artist whose international trajectory is
still developing cannot be measured by identical biographical
expectations.
Ultimately, we look for work we believe deserves to be seen — and for
professional relationships we believe are worth developing.
Begin the Conversation
If the philosophy and approach of Parcus Gallery correspond with the
way you would like to develop your relationship with a gallery, we
invite you to introduce your work to us.
The information requested below is intentionally concise. It allows
us to understand who you are, your artistic practice and the form of
representation you would prefer.
There is no fee for the consideration of your work.
Your Information
Please provide:
Name: Date of birth: Nationality: Address: Postal Code and City:
Country: Phone / WhatsApp: Email: Website:
Please also provide a link to your website, portfolio or another
online source where we can obtain a representative overview of your work
and professional trajectory.
Your Preferred Membership
Plan
Please indicate the Membership Plan that best corresponds with the
form of collaboration you would like to pursue:
Your choice of a Membership Plan does not constitute automatic
acceptance and creates no contractual obligation.
It simply allows us to understand the framework within which you
would prefer a potential relationship with the Gallery to be
considered.
What Happens Next
Once we receive your information, preferred Membership Plan and
sufficient material to understand your work and professional practice,
Parcus Gallery will undertake a curatorial and professional review.
The selection of a Membership Plan — or the artist’s willingness to
participate financially in the Gallery’s structure — does not determine
acceptance.
If we consider that your work and professional practice are
appropriate for Parcus Gallery, we will contact you and send the
corresponding Representation Agreement for your consideration.
The agreement will clearly establish the selected Membership Plan,
duration of representation, the respective responsibilities of the
artist and the Gallery, and the other practical conditions governing the
relationship.
You will have the opportunity to review these terms before making any
commitment.
Representation begins only after the agreement has been accepted and
signed.
A
Professional Relationship Begins with Understanding
Choosing a gallery is an important decision for an artist, just as
choosing an artist is an important decision for a gallery.
For this reason, we believe the relationship should begin with
clarity rather than promises.
Our purpose is to understand your work, your professional trajectory
and what you expect from representation — and to determine whether
Parcus Gallery can provide an appropriate context in which that
relationship can develop.
If there is mutual confidence in that possibility, we will be pleased
to welcome you to Parcus Gallery.
Parcus Gallery
Robert Luiz Parcus Founder & Director
Castle Aistersheim Aistersheim, Austria
Email: hello@parcusgallery.com Phone
/ WhatsApp: +43 676 750-6663