The sacred dimension of art
Your Artistic Identity. A Deeply Personal Trust.
Dear Artist, your artistic identity grows from your inner life: your thoughts, feelings, imagination and the concepts through which you give meaning to your experience. It is intimately connected to your sense of self and to what you may understand as your soul.
Your artistic concept may have taken years to discover and give form to. It holds what matters to you, how you see the world and what you feel compelled to express. Inviting another person to understand and speak about it can feel like offering a key to an intimate part of yourself — a key you may rarely, if ever, have entrusted to anyone.
The trust we speak of begins here: in your confidence that a gallerist will listen, seek to understand your artistic personality and respect your intentions when communicating them to others. This is a relationship between people, built around your creativity, thoughts and concepts.
At Parcus Gallery, we believe that confidence must be earned through sensitivity, honest dialogue and consistent actions. We place our own trust in your artistic voice and commitment. Our role is to mediate between you and the observer, helping your creative world be encountered with understanding and respect.
Begin a conversation01 / Trust & understanding
Understanding your creative world.
Your thoughts and concepts give your artistic language its character. Our creative responsibility as gallerists begins with seeking to understand that language: what it means to you, how it expresses your individuality and how it can be communicated with integrity. Through this relationship, we mediate between your inner world and the observer’s own experience.
The gallery mediates between artist and observer
Thoughts & concepts
Creativity & inner life
Interpretation & context
Creative mediation
Reflection & meaning
Personal response
Our founder understands the gallerist as a vessel, a messenger and a guardian of the confidence placed in this relationship. We recognise a sacred dimension in creativity because it arises from a person’s inner life. That conviction calls for responsibility in how we listen, understand and communicate.
This conviction welcomes different beliefs and ways of seeing. You may understand creativity through spirituality, philosophy, psychology or the experience of making itself. Our common ground is respect for the person, artistic freedom and the confidence we place in one another.
Allowing someone to engage with your artistic identity can involve vulnerability. Understanding grows through conversation, attentive listening and respect for what you choose to share. Your intentions and independence remain essential throughout our relationship.
02 / The encounter
When your creative world meets the observer.
An observer also brings an inner world: memories, questions, emotions and imagination. Your artistic language can awaken a response within that person, whose interpretation belongs to their own experience. Our task as a gallery is to create thoughtful conditions for this encounter through context, presentation and dialogue.
An encounter between inner worlds
What you think, imagine and express can resonate beyond a particular exhibition, place or lifetime. A meaningful relationship between artist and gallerist helps create continuity for that dialogue.
03 / A longer perspective
The market has a place in the journey.
We respect the practical realities of an artistic career. Visibility, sales, collectors, publications and exhibitions matter. They can sustain a practice and extend its reach. Artistic significance also lives in the experiences, questions and connections that your artistic language makes possible.
From artistic identity to shared human meaning
- 01Inner creationYour thoughts, imagination and concepts find an individual artistic language.
- 02Mutual trustArtist and gallerist listen, understand and commit to the relationship.
- 03Creative mediationThe gallery gives your artistic vision context and a considered public voice.
- 04Human encounterThe observer feels, questions and interprets from their own experience.
- 05Cultural dialogueYour artistic ideas may resonate across lives, places and generations.
Parcus Gallery, founded in Berlin in 2017 and now based at Castle Aistersheim in Austria, develops international exhibition, art-fair, editorial and digital projects. These may include gallery exhibitions, Parcus Magazine and opportunities connected with independent contemporary art channel Parcus TV. Opportunities depend on curatorial fit, resources, agreements and each project’s practical conditions.
A relationship between free creative people
Your artistic independence is essential to this relationship. Trust grows through dialogue, clarity, professional care and a willingness to build something meaningful together. Each person brings their own creativity, judgement and responsibility.
Trust grows as we seek to understand your ideas, respect your individuality, explain our interpretations and honour our agreements. It also asks for openness from you: a willingness to share your intentions, communicate and recognise our creative responsibility as mediators.
04 / Philosophy in practice
How collaboration works in practice
Artistic selection comes first. We consider the quality, individuality, coherence and professional presentation of your work, as well as its affinity with our programme. Financial participation does not purchase acceptance.
Clear participation
Our representation model involves artist participation in agreed costs and activities through Membership Plans. The duration, prices, included services and any additional project expenses are explained before commitment.
Freedom of commission
Parcus Gallery does not impose a predetermined gallery commission. When a sale occurs, you decide what commission to allocate to the Gallery. This can be decided individually after each sale, subject to the signed agreement.
Informed choices
Invitations to individual fairs or projects may involve separate costs, including space, transport, insurance or installation. Conditions are presented in advance. Participation is optional unless expressly agreed otherwise.
Honest expectations
Public prices take account of your existing market, career and objectives. We inform you when a sale is concluded. No gallery can guarantee sales or recognition, and we will not promise what we cannot control.
How a professional relationship begins
- 01Artistic reviewWe discover your work, its language and your professional practice.
- 02Mutual conversationWe explore whether our approach and your expectations belong together.
- 03Transparent termsYou receive the scope, costs, duration and responsibilities for consideration.
- 04Signed agreementRepresentation begins only after the agreement has been accepted and signed.
- 05Shared workWe develop the collaboration through care, communication and agreed activities.
05 / The practical framework
Your preferred Membership Plan
Each plan sets out the practical scope and duration of representation. Please indicate the plan you would prefer. Your preference creates no contractual obligation and does not determine artistic acceptance.
| Plan | Mini | Basic+ | Premium | Maestro | Elite |
|---|---|---|---|---|---|
| Contract duration | 1 year | 1 year | 2 years | 2 years | 3 years |
| Art-fair participation included | Not included | 1 fair Gallery’s choice | 2 fairs Gallery’s choice | 3 fairs per year Gallery’s choice | All fairs included Gallery’s choice |
| Solo exhibition at the Castle | Not included | Not included | Not included | 1 | 1 per year |
| Parcus Magazine | Not included | Not included | Not included | 2 pages in every edition | 6 pages in every edition |
| Web page | Included | Included | Included | Included | Included |
| Artfacts | €100 once | €100 once | €100 once | Included | Included |
| Plan cost | €750 every year | €1,500 every year | €2,500 every 2 years | €5,000 every 2 years | €10,000 every 3 years |
On a small screen, swipe across the table to compare all plans. You can also view the original plan overview. The Representation Agreement sets out the applicable services, participation conditions and responsibilities before you commit.
Does this speak to you?
If you are seeking a gallery that takes time to understand your artistic identity, thoughts and concepts, we invite you to begin a conversation. Representation grows through a professional commitment grounded in a personal relationship of mutual confidence.
If so, we would be pleased to discover your art and begin a conversation.
06 / Introduce yourself
Let us discover your art.
Send your application to hello@parcusgallery.com, with the subject “Application for Representation”. Please include:
- Your name, date of birth and nationality.
- Your address, postal code, city and country.
- Your email and phone or WhatsApp number.
- Your website or portfolio link, with a representative selection of your work.
- A short introduction to your practice and professional trajectory.
- The kind of collaboration you are seeking and your preferred Membership Plan.
- Whether you are registered as a business and your VAT number, if applicable.
A portfolio link helps us see your work in context. You may also share your CV and relevant exhibitions, collections or publications.
Application fee
The application fee is €100 and is non-refundable. Art academics are exempt from the application fee, as stated in the Membership Plan overview. If this exemption applies to you, mention it in your email.
Please include your payment reference with your application where applicable. Payment is separate from Membership Plan costs and does not guarantee acceptance.
Pay the €100 application feeWhat happens next?
We review applications for artistic and professional fit. If there is mutual interest, we explain the relevant conditions and provide a Representation Agreement for your review and signature. The agreement sets out the plan, duration, respective responsibilities and practical conditions. Representation begins only after agreement.
A personal word
The confidence you place in us.
I understand the confidence you place in a gallerist as permission to approach a deeply personal world: your artistic identity, thoughts, concepts and creativity. I must earn that confidence by listening and seeking to understand, and honour it through my own judgement, dedication and creativity as a mediator between you and the observer.
Your trust calls for understanding. Our responsibility is to help your creative voice reach another person.
Robert L Parcus
Founder & Director, Parcus Gallery
Castle Aistersheim, Austria
hello@parcusgallery.com
Phone / WhatsApp: +43 676 750-6663